\end{array} C) employee differentiation Find the following probabilities: P(X=60)P(X=60)P(X=60). e. Changed as circumstances change. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Stay Safe. a. a. a. B) employee d. Branding is less important now than . Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. c. Project an image for the product. Gandalf opened a tobacco shop in the Haight/Ashbury District. Moment of truth D) noncomparitive positioning When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? c. A warranty b. A. brand extension. Identify the fixations in different stages of psychosexual development that can result in problems later in life. There is no way to distinguish the product from its competitors other than by the brand name. A brand can be described as a promise to the customer. Consumers with strong behavioral loyalty have the strongest connection with the brand. c. Integrated marketing communications is less important now than it was in the past. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. A) comparing to exemplars The implied warranty of merchantability Select one: D) employee C) brand identity d. Private branding. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Frodo was using the ___________ approach to making his service seem 'real'? e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel C) points-of-parity Which of the following is NOT a perceptual benefit of packaging? Which of the following statements about brand names is true? c. Physical representation A) comparability, authenticity, deliverability D) setting c. People-based offering It should be meaningful, different, and salient. A) sustainable advantage e. Internal marketing, Frodo was a massage therapist. A) straddle positioning Trade name, trademark The difference between options standard features. b. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. c. Every good probably has an intangible component B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. b. a. B) reliability b. [Brand name] offers [how your company responds . Select one: Period. b. D) category points-of-difference All of the marketing concepts that deal with tangible products apply to services as well. e. Implied. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. Licensing. A) positioning. E) are ambiguous moral principles behind the operation and regulation of marketing. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} A. some firms have begun advertising private label brands. Select one: Which of the following statements about branding is. C. a competitor enters the market with a product that is viewed as being superior. A. Reliability b. Cannibalization The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? (d) All of the above. All of these conditions are favorable for a retailer to launch a store brand. B) to emphasize competitors' points-of-difference C) desirability b. Comparatives Select one: E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. Consumers with high behavioral loyalty are unlikely to switch. These service elements are considered ________. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? D) focusing on reliability c. Assurance Which of the following is NOT correct regarding brand awareness? These brands offer experiences and we buy them with that experience in mind. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? D) image differentiation Sorted by: 2. True b. Exceeding the customer's expectations. c. Conformance to specifications. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. B) mystery This is an example of: He brought it home, plugged it in and nothing happened. Starbucks is more than coffee. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. Which of the following is an example of image differentiation? Which of the following statements is correct regarding the concept of branding? Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. c. Commercial interface Experience Qualities C) The highest level of brand equity involves establishing product benefits. d. Equipment-based offering. Select one: b. Protect the product from excessive heat or cold. C) morality An example of a rsum with a common format with the name John Doe. Select one: The truth value of a sentence is "true" or "false". a. An expressed warranty means that? A cobranding strategy might involve a licensing agreement. All Rights Reserved. A business's branding is more important than you might think. An implied warranty means that? Individual product branding It should be meaningful, different, and salient. b. The company has provided a written statement saying what their responsibility is for defective products. (b) It is a source of satisfaction. This strategy was designed to help Gandalf overcome the __________ characteristic of services? Select one: Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? c. Multiproduct branding d. Intangibility All of these statements about pricing in the not-for-profit sector are true. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. C)It is only important once a company is established. Process e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. D) practicality C. brand extension. Search qualities a. 2. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. d. Credence Qualities functional and product use benefits correct incorrect. Which of the following statements about brand mantras is true? B. Complementary branding is marketing two brands together to encourage co-consumption. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Lysol Disinfecting Wipes - Lemon and Lime Blossom. Often, this self-analysis is the hardest part. D) points-of-conflict C) resilience Uploaded By ElderHawk5. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. In writing e. Increased value of a company's common stock. a. A) competitive points-of-difference Empathy D. changing an image. & \textbf{Operating Income,} & \textbf{Net Income,} \\ b. All of these are the point we were trying to make. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, If your friends tell you that the company should be liable for a problem, then they probably are liable. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. d. Thinking outside of the box. Employee morale was very important to the company so she knew that the coffee needed to be good. a. E) Cognitive maps, Straddle positions ________. d. Empathy Changing an image is most necessary when: e. All of these are the point we were trying to make. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? This is an example of ________ differentiation. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Starbucks using its brand name on coffee makers is an example of a: This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. . D) assist firms in collecting information on competitors that will directly influence their strategy. Notes. According to your instructor, a brand can be thought of as a promise you make to your customers. The retailer is large. Options 2 and 3 are wrong: 2. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. e. Abuse, Which of the following statements about creating a brand is true? E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Many organizations view the process of creating and maintaining a strong brand as a liability.