tesla owner demographics 2020

Annual car sales worldwide 2010-2022, with a forecast for 2023, Number of cars sold in the U.S. 1951-2021, Battery electric vehicles in use worldwide 2016-2021, Annual gas prices in the United States 1990-2021, Automotive industry worldwide - statistics & facts, Motorcycle industry in the United States - statistics & facts, Research Expert covering transportation and logistics, Profit from additional features with an Employee Account. As part of its 2020 Initial Quality Study, the firm found Tesla owners reported more problems in their first 90 days of ownership than the other 31 U.S. auto brands Gq qKpzd)]?,/ZwwwnxNA-L2#^w SK7_szECqHP{. WebTesla, Inc. (/ t s l / TESS-l or / t z l / TEZ-l) is an American multinational automotive, artificial intelligence, and clean energy company headquartered in Austin, His work has appeared in print, online, and radio outlets that include Wired, Popular Science, Tech Review, IEEE Spectrum, and NPR's "All Things Considered. Are you interested in testing our business solutions? His steady stream of online banter, punctuated with the occasional grandiose announcement or stunt (see: shooting a Roadster into space) keeps Tesla inthe headlines. He acts like a seven-year-old.. In 2016, he stood in line at a showroom near his suburban Los Angeles home to be one of the first to order two Model 3s one for himself, the other for his wife. Tesla publishes its first diversity report, here are the key This is an interesting judgment. Power study of how makers could sell more EVs. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN AUTOMOTIVEN . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Future growth should be strong as new models become available, especially in the popular light truck segment. *Source: "Customer Stories" viaTesla Motors, Posted in Posted on .css-dhtls0{display:block;font-family:GlikoS,Georgia,Times,Serif;font-weight:400;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-dhtls0:hover{color:link-hover;}}@media(max-width: 48rem){.css-dhtls0{font-size:1.125rem;line-height:1.2;}}@media(min-width: 48rem){.css-dhtls0{font-size:1.25rem;line-height:1.2;}}@media(min-width: 61.25rem){.css-dhtls0{font-size:1.375rem;line-height:1.2;}}VW Will Build a New Scout EV in the U.S. VinFast Delivers First 45 VF8s to U.S. Customers, Chip Ganassi Racing Is Looking for Women Racers, Ford Tripling F-150 Lightning Production This Year, 1985 Renault R5 Turbo II Is Our BaT Auction Pick, 707-HP DBX Will Race F1 Medics to Accident Scenes, Postal Service Orders 9250 Ford E-Transit Vans, Ford Restarting F-150 Lightning Production Mar. The report also lacks a discussion of employee attrition (or retention rates), and excludes intersectional analysis. Tesla published its first-ever diversity report on Friday. Fortunately, crashes in Tesla are fairly rare. Emma Sirr, a 28-year-old worker in cloud computing who lives in Bozeman, Montana, gets around with her partner and their two dogs in a 2004 Nissan Frontier. But a new survey from research firm Escalent suggests that's far from the real story. 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Not so for the non-Tesla owners. dollars)." In the 3rd quarter, we registered one accident for every 4.59 million miles driven in which drivers had Autopilot engaged. Their reasons are similar to what automakers hope for when launching any new product, whatever it's powered by. All Rights Reserved. [Online]. Despite the popularity of the Model S, California ranks behind both Autopilot does crash on city streets -- sometimes it's dumb enough to run into a police car. He now covers advanced auto technologies and energy policy as a reporter and analyst. That's been a relatively true statement for U.S. consumers in recent years, with Tesla accounting for the majority of EVs sold, including 79% in 2020, according to IHS Markit. by "These are primarily a result of factory quality," Betts said in an email. Finally, in its report Tesla laid out plans for keeping its workforce at least as diverse as it is today, or making it more diverse and inclusive. It surveys owners and then grades auto brands based on the number of problems reported per 100 vehicles. Tesla has so far had no trouble growing its way through Musks many controversies. As a Premium user you get access to background information and details about the release of this statistic. This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individualswho drive the Tesla Model S. So who is the typical Tesla Model S owner? In ratings released today, Consumer Reports rated Teslas Autopilot second among such systems, giving the first place nod to GMs Super Cruise. That means, among other things, it's hard to ascertain whether employees in underrepresented groups resigned from or were dismissed by Tesla at a higher rate than White colleagues. The ideal entry-level account for individual users. A year earlier, research firm Escalent found Musk was the most negative aspect of the Tesla brand among electric-vehicle owners surveyed. Data is a real-time snapshot *Data is delayed at least 15 minutes. But after making Tesla and himself so synonymous with one another, Musk has waded intopolitical conflicts, attempted to buy one of the worlds most influential social media platforms and struggled to batback unflattering coverage of his personal life, putting the companys increasingly valuable brand at risk. Profit from the additional features of your individual account. Tesla's debut diversity report did not break out how many of its employees identified as having a disability. May 31, 2022. Consumers put off by Musks mischief had few EVs to turn to. Business Solutions including all features. Power. It said that Tesla has a "majority minority" U.S. workforce overall, but 83% of employees in leadership roles are men and 59% are White. GoodCarBadCar.net. Its ability to manage all aspects of EV purchase and ownershipsales, financing, service, fast charging, and route planning that incorporates fast chargingwere cited by an overwhelming 91 percent of owners as a reason to buy another Tesla. The company was not immediately available for comment when contacted by CNBC early Saturday. As soon as this statistic is updated, you will immediately be notified via e-mail. And Tesla's Apple-like one-stop experience proved a huge plus for owners. statistic alerts) please log in with your personal account. 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Tesla only monitors the driver by detecting occasional torque forces on the steering wheel which can thus show your hands are on the wheel. Tesla Vehicle Owner Demographics and Statistics. Weve seen among the early adopters more of a willingness to take risks or to put up with things that are out of the ordinary, says Dovorany, who left Escalent for an automotive techstartup earlier this year. Currently, you are using a shared account. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Tesla is once again the car brand with the highest owner satisfaction, according to the Consumer Reports (CR) Owner Satisfaction Survey. They could do without. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Got a confidential news tip? In fact, the margin of error is large enough that even the other quarters could be roughly equal, though the general trend seems to rate Autopilot as slightly less safe than not using it. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN EURASIAN HISPANIC MIDDLE Cox AUTOMOTIVEN . Use Ask Statista Research Service, Tesla's vehicle sales by quarter YTD Q4 2022, Automotive manufacturers' estimated market share in the U.S. 2022, Most valuable automotive brands worldwide by brand value 2022, Tesla's vehicle production by quarter YTD Q4 2022. Power. Weve seen a small number of them meet their doom, and they are at higher risk using Autopilot, while the diligent drivers are probably at a similar or slightly better level of safety when using it. This is a BETA experience. Highways are much simpler to drive (thats why Autopilot is limited to them) and while the accidents can be more severe there are far fewer of them. The report follows a number of allegations of discriminatory treatment at Tesla from employees and former employees over the years. Tesla could easily limit Autopilot to only limited access highways. statistic alerts) please log in with your personal account. Dennis Levitt got his first Tesla, a blue Model S, in 2013, and loved it. The new FSD product being beta tested by a few users is intended to do the same thing on city streets. 8. Indeed, the wild swings in the numbers published by Tesla suggest that theres a lot of randomness in the results theyre probably not varying this much in quality. In addition, were (slightly) presuming that Autopilot drivers have similar ratios of accidents between highway and street, but this does not affect things much since Autopilot is so rarely used on city streets. Are you interested in testing our business solutions? Finally, getting people behind the wheel of an EV was widely seen as the best single way to convince shoppers that the cars were real and could work for them. They can range from problems with infotainment systems and engines to paint issues and production. That's exactly the same conclusion reached by a recent J.D. Heres a breakdown of what Tesla models may still have a promotion for free unlimited supercharging. "Tesla's Market Capitalization between March 31, 2020 and 2022 (in Billion U.S. Use Ask Statista Research Service, Tesla's vehicle sales by quarter YTD Q4 2022, Automotive manufacturers' estimated market share in the U.S. 2022, Most valuable automotive brands worldwide by brand value 2022, Tesla's vehicle production by quarter YTD Q4 2022. WebNot Rated. Electric Vehicles, In, PwC. Learn more about how Statista can support your business. Part Two Outlines Some Social Problems, Investors And Buyers: Very Confusing Sustainability Choices In The Auto Industry, Phantom Auto Buys Voysys To Boost Remote Operation Capabilities, The new FSD product being beta tested by a few users. Domestic brands fared better in this year's study than their foreign counterparts, including Fiat Chrysler's Dodge being the first domestic brand in the study's history to rank No. With seven top-ranked vehicles, Hyundai placed as the top overall automaker in the study. Such issues are in line with owner complaints about Tesla's vehicles online, including its newest Model Y, which was not part of J.D. A Division of NBCUniversal. By comparison, NHTSAs most recent data shows that in the United States there is an automobile crash every 479,000 miles., At first reading, the Autopilot number looks almost twice as good as the non-Autopilot number. Musks star power, built in no small part by his activity on Twitter the same forum where hes become such a lightning rod has contributed immensely to Tesla, especially since itsshunnedtraditional advertising. Were not seeing that as much with incoming buyers.To win this cohort, automakers need to check every box,andfor some, that includes employing a CEO who doesnt share Hilter memes on social media. Of course the last 3 quarters have included the Covid lockdown, with less traffic and fewer accidents in general. They provide rates for driving with autopilot, I cover robocar technology & previously worked on Google's car team. Power's 2020 Initial Quality Study were Dodge and Kia. This is just an estimate based on data we have. Many owners reported they became much more open to buying an EV after knowing friends, family, or co-workers who had one. TSLA We hear from Tesla owners who will say, Look, I love my vehicle, but I really wish I didnt have to respond to my friends and family about his latest tweet, says Mike Dovorany, who spoke with thousandsof EV owners and potential buyers during his two years working inEscalents automotive and mobility group. WebTesla owner demographics: gender. Christopher Goodney | Bloomberg | Getty Images, J.D. Some of these revealing profiles just might surprise you. Frequently requested statistics for: Hialeah city, Florida An official website of the United States government Owner-occupied housing unit rate, 2017-2021: 47.0%: As soon as this statistic is updated, you will immediately be notified via e-mail. Non-owners also expressed greater concern over Tesla's safety in regard to its self-driving technologies: the Autopilot suite of advanced driver-assistance systems and the Full Self-Driving (FSD) function promised by the company for several years now. Tesla's issues are primarily with production and things such as paint imperfections and poor fit of body panels, according to J.D. They allowed Musk to shape mediacoverage and made him the ringleader for Teslas legionof very-online fans. It should not be compared to Teslas accidents number, and Tesla admits this in the fine print, but it should be made much more clear. It will be essential to ensure that the buying, driving, and charging experiences continue to improve. tesla model s, While some of it was negativelargely related to views he has expressed on Twitterthey felt his contributions to the firm and to their cars outweighed those negatives. Elon Musk's electric car and renewable energy company published its first-ever diversity report late Friday. A Division of NBCUniversal. Get full access to all features within our Business Solutions. WebDemographics show that Tesla owners are relatively young, affluent and successful professionals. They also report an unrelated number from NHTSA for crashes which is almost an order of magnitude different from the Tesla numbers. Please create an employee account to be able to mark statistics as favorites. Back to list Hialeah, FL. Tesla Motors' goal is to increase the number and variety of EVs through three strategies. She and her partner have their eyes on the Kia Niro and Chevrolet Bolt as possible alternatives. The firm said it decided to profile the electric car maker anyway based on the roughly 1,250 owners it was able to survey, a majority of which owned a Model 3. to incorporate the statistic into your presentation at any time. A little bit of algebra calculates the real number of miles per accident on the highway and the rate on city streets will be around 1/3rd of the miles per accident. 2023 CNBC LLC. But they refused to buy one because of Musk, their main gripes being his politics,staff turnoverat the company and its cavalier approach to autonomous-driving technology. That, Dovorany suggested, is an ecosystem traditional makers will struggle mightily to replicate. "He splits his time between the Catskill Mountains and New York City, and still has hopes of one day becoming an international man of mystery. Other numbers suggest airbag deployment in general is about every 3.5M miles for all cars, which annoyingly doesnt mesh. The average household income of a Tesla Model S owner is $153,313 per year. Attrition is an especially important metric for Tesla. Tesla's issues somewhat vary from "traditional" auto brands, according to J.D. The lack of intersectional analysis in the Tesla diversity report also obscures whether, for example, Black women at Tesla are promoted at the same rate as Black men or White women, or whether people of color who are military veterans are hired more or less often than White veterans. Tesla isn't officially part of the study because it doesn't allow J.D. Please create an employee account to be able to mark statistics as favorites. Tesla has denied wrongdoing. "Tesla's Estimated U.S. Market Share from January to December 2021. February 28, 2016 The company offers equity in Tesla as part of its compensation for all roles, and uses this promise as a recruiting tool. Statista. Here are some highlights: Tesla counted people from Pacific Islander, Native American, Native Hawaiian and Alaska Native communities as part of an "Additional Groups" category. We want to hear from you. Hyundai's Genesis was the highest ranked premium brand for the fourth consecutive year in the study. There were 87,000 owner respondents in the 2020 study. Data is a real-time snapshot *Data is delayed at least 15 minutes. You only have access to basic statistics. Currently, you are using a shared account. All manufacturer names, symbols, and descriptions, used in our images and text are used solely for identification purposes only. He wasnt sold on it, partly he says because it didnt have enough cargo space for his golf gear. You need at least a Starter Account to use this feature. Access to this and all other statistics on 80,000 topics from, Show sources information New survey counters a popular perception that Tesla owners are all rabid fans of the CEO. Tesla to $1,200? The top-rated brands were Dodge and Kia both at 136 problems per 100 vehicles. It was so much better than any car Ive ever driven, the 73-year-old self-storage company executive says. They are a subset of the EVForward database of more than 10,000 new-vehicle buyers from 18 to 80, weighted by age, gender, and state of residence to match the demographics of U.S. new-vehicle buyers and by vehicle type to match current sales. to incorporate the statistic into your presentation at any time. As a Premium user you get access to background information and details about the release of this statistic. But some states, including Tesla's home of California, require automakers to grant state officials permission to release the data. The problem is, this is what you would expect, because according to research at MIT, 94% of Autopilot use is on limited access highways. Much harder to make friends than enemies. His community relies on him, and he relies on his Model S. With its superior handling, exceptional reliability, and low running costs (except, perhaps, the occasional car wash), Model S is the only choice for Henry. Tesla's domestic and international revenue 2018-2021; Tesla: vehicle deliveries by main model and quarter 2022; Quarterly Tesla supercharger station and Learn more about how Statista can support your business. Levitt, the self-described former Musk fanboy, took a test ride last month in a Lucid. Last quarter they were roughly even, and in Q1 having Autopilot on was the modest winner, but thats the only time all other reports have shown driving with Autopilot to be moderately more risky. Source: Advocates for Highway and Auto Safety 6. Vehicles pass the Tesla Inc. assembly plant in Fremont, California, U.S., on Monday, May 11, 2020. Over time, his public statements have really come to bother me, Levitt said, citing the CEOs spats with US President Joe Biden, among others. You can only download this statistic as a Premium user. Non-Autopilot driving is a mix of 40% highway and 60% city streets. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. The industry average for 2020 model-year vehicles was 166 problems per 100 vehicles. The ideal entry-level account for individual users. WebSchedule a Tesla test drive at a time and date that is convenient for you. See how his priorities shifted after a life-changing journey, and how he now only has eyes for the safest car on the road. It does not look at your eyes. This statistic is not included in your account. "Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. Show publisher information The real reason is simpler, and far more traditional: They like the cars. The latter is pretty rare, so the interesting question is, Are drivers safer with Autopilot on or off?. Power survey: Hyundai's luxury brand Genesis leads reliability survey, losing and regaining "recommended" ratings. Respondents were 100 Tesla owners, 100 owners of other electric vehicles, and 803 drivers who do not currently own EVs. Profit from the additional features of your individual account. Sign up for free newsletters and get more CNBC delivered to your inbox. That means that if you see an accident rate for one mode which is almost all highway, and another mode that is a mix of city and highway, the rate will naturally be much better in the highway mode. v#(Si For Stephen Pascalon, buying electric is in the family. That includes models losing and regaining "recommended" ratingsfrom Consumer Reports, which at one time ranked the Model S as its top-rated vehicle ever.. According to Strategic Vision, a US research firm that consults auto companies, some 39% of car buyers say they wouldnt consider a Tesla. If you take Mr. Musk and his antics out of the equation, Im about 98% certain that my next car would be a Tesla, Levitt says.His antics put me in play., Al Jazeera Centre for Public Liberties & Human Rights. He bought into the brand as well as Elon Musk, Tesla Inc.s charismatic chief executive officer, purchasing another Model S the following year and driving the first one across the country. As one of the proponents of Australias introduction to the Internet, Simon Hackett is no stranger to cutting edge technology. Power.. Power's study comes hours after U.S. safety regulators disclosed an investigation into 2012 through 2015 Tesla Model S vehicles regarding reported failures of the vehicle's large touch screens. J.D. Newer Tesla vehicles do have a camera that can see the driver, and Tesla has reportedly done experiments at using it for driver monitoring, but they do not do that at present. January 4, 2022. There are a few other strange things in the Tesla report. Every Quarter, Tesla For those driving without Autopilot but with our active safety features, we registered one accident for every 2.42 million miles driven. David Paul Morris | Bloomberg | Getty Images, Why tech companies struggle with diversity and inclusion. To use individual functions (e.g., mark statistics as favourites, set 13, Kia Shows Off EV9 Silhouette in New Teaser, 1993 Volkswagen Corrado SLC Is Today's BaT Pick, Tesla New 'Master Plan' Focused on Sustainability, 1989 Acura Integra Is Our Bring a Trailer Pick. We want to hear from you. "In fact," Mike Dovorany, VP at behavior and analytics firm Escalent, told Car and Driver, among respondents who are shopping for or already own an EVTesla or otherwiseElon Musk is among the top [drawbacks in] their consideration of the brand.. Got a confidential news tip? I think younger generations in particular vote with their wallets, and I feel like that might come back to bite.. , Jul 27, 2022. Creative Strategies, a California-based customer-experience measurer, mentioned owner frustration with Musk in a study it published in April. In, GoodCarBadCar.net. You need a Statista Account for unlimited access. From 2012 to 2020, there has been approximately one Tesla vehicle fire for every 205 million miles traveled. A paid subscription is required for full access. knX.e W(yy?2O2y >V7Y~/EZ;Z&hLwm^bH.u=Qowr]f[l}OfLm2+ w1f-S1vY64lv 'E.nevd CPXdl,-R>YM^F|?E6>fCoSmY;xC~$R|?fh+\G^?|qgly"^mt=M6W9\J%C)n"f8sA~5#1]2KU|' wfX.}?~O7x(V lEfJimEqP ?ndP>{ ),a+~Kp)?w"Xrm;je4yW\hld l%f& -_Aj)^3Io56)%v6_gipq{-X*]mm "lMTv%o95nD [k*m*6vo^xkY~F?e&38_s{.K3F?dyD gT/M?%NP{ezS9 '^bJ|tW0At>Mfo%3n$}o1no_xd!Tu/6+Q,kN>y`XCgF7YCB"Vt#>/$~u1J:fo.^fZ>5iYTc#n_c-&Bz~lO_t([1U }FX/Bz],"[_.X9 ;a~C>-PKR{} Statista. Hes a second generation electric owner. A driver uses the map navigation feature on a touchscreen control panel just prior to the Tesla Motors Inc. 8.0 software update inside a Model S P90D vehicle in New York, U.S., on Monday, Sept. 19, 2016. -- CNBC's Lora Kolodny contributed to this article. All Rights Reserved. John Voelcker edited Green Car Reports for nine years, publishing more than 12,000 articles on hybrids, electric cars, and other low- and zero-emission vehicles and the energy ecosystem around them. Top complaints include built-in voice recognition; Android Auto/Apple CarPlay connectivity; touch screens; built-in navigation systems; and Bluetooth connectivity. The firm reports almost one-fourth of all problems cited by new-vehicle owners relate to infotainment. "However, we were able to collect a large enough sample of surveys from owners in the other 35 states and, from that base, we calculated Tesla's score.".