ET, Webinar By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. But opting out of some of these cookies may affect your browsing experience. Previous marketing efforts that promoted the beverage maker's new C, brand ambassador around the turn of the millennium and helped to open a lane for. "La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. The Corona commercial was released in August with a new campaign called as La Vida Ms Fina. But, this time around, we see the. Last Saturday, during CBS's telecast of the Titans-Bengals playoff game, a commercial for Corona beer aired, starring Snoop Dogg, who, despite countless arrests for guns and drugs, has. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands The 49-year-old rap legend has been. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG . Now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. And who better to introduce this concept than Snoop?". By using iSpot.tv, you accept our. nyttksemme sinulle kohdennettuja mainoksia ja sislt kiinnostusprofiileiden perusteella, mitataksemme kohdennettujen mainosten ja sisltjen tehokkuutta. When it comes to mind-altering substances, Snoop is most-identified with gin and juice, and, of course, weed. NOLA2Cincy 2 yr. ago The aforementioned ad begins with a beach bar scene in which no one is wearing a mask or giving anyone six feet of space. Snoop Dogg is one chill dude. It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Marketing Interactive is not responsible for the content of external sites. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Creative agency MullenLowe LA, which signed on with Constellation Brands in March 2019, helped develop the effort. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. Samberg needed an upgrade anyway, so he and Snoop relax with the beverages in hand and agree that the best plans are no plans. Last fall, Snoop Dogg made his first appearance as Corona's new spokesperson in the brand's first "La Vida Mas Fina" ads from MullenLowe L.A., in which the rapper brings his chill vibe to . As always, Corona encourages consumers to enjoy its products and relax responsibly. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". Corona Beach Snoop Dog Smoking robe Corona commercial Category Men Jackets & Coats Style Tags Snoop Dog Corona Robe Shipping/Discount Seller Discount: 10% off 3+ Bundle $7.97 Expedited (1-3 day) Shipping on all orders Posh Protect: Buyer Protection Policy Get your order as described or receive your money back. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated marketing campaign to symbolise a refreshed take on the Corona lifestyle. Menu. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Ms Fina,' its first campaign designed to unite the Corona brand family. Jos et halua meidn ja kumppaneidemme kyttvn evsteit ja henkiltietoja nihin listarkoituksiin, napsauta Hylk kaikki. The renowned beer teams up with the entertainment icon to introduce a refreshing new perspective. This category only includes cookies that ensures basic functionalities and security features of the website. Teaming up with a brand like Corona to encourage people to find more good in life, that's 'La Vida Ms Fina'.". Sales of Corona remain strong, with recent data revealing that sales have increased by more than 17% since March 2020. Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. Once-promising categories like crypto went silent due to an economic rout, while much of media investmentflowed to performance channels that dont inspire much in the imagination. Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. "And with everything going on in the world, that's a perspective people really might need to hear right now. Do Meta, Snaps new AI bets signal a social media shift? You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. from 8 AM - 9 PM ET. Still,at-home beer sales increased during lockdownsas consumers focused on stocking their fridges. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. . We cant wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this years Oscars broadcast., Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style. Since then, "La Vida Ms Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Grab this right now! Previous marketing efforts that promoted the beverage maker's new Corona Hard Seltzer with the tagline "Coming Ashore Soon"faced backlashat the outset of the coronavirus pandemic. $24.50. Press question mark to learn the rest of the keyboard shortcuts. When typing in this field, a list of search results will appear and be automatically updated as you type. You may unsubscribe at any time. Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. Snoop Doggie Doggs Snoop Doggie Doggs Deluxe Pet Jersey, Halftime, Medium 22 Save 14% $2999 ($29.99/Count) $34.99 Lowest price in 30 days FREE delivery Fri, Feb 3 Or fastest delivery Wed, Feb 1 Options: 6 sizes Small Business Snoop Dogg Men's Snoop Doggy Style Cover T-Shirt Black 311 $1999 FREE delivery Fri, Feb 3 on $25 of items shipped by Amazon Are you a print subscriber? Join our mailing list to receive the latest news and updates from our team. Submissions should come only from actors, their parent/legal guardian or casting agency. Snoop Dogg is one chill dude. Skip to content. The new campaign takes the philosophy of La Cerveza Ms Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. Your email address will not be published. Food delivery service Menulog launched its latest advertising campaign with American hip hop star Snoop Dogg last month.. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. per the release. Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. All his Gear in those commercials is made by Crooks And Castles. The new campaign nods to pandemic-related realities but pivots to a more positive message, which could resonate among people facing a surfeit of gloomy news. Led by MullenLowe, which joined the Constellation Brands roster in March 2019, La Vida Ms Fina rolls out on Corona's social channels with a dedicated GIPHY library, digital support, PR, and 15-second and 30-second commercial spots that will air during the NBA playoffs and finals.