[98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. Nixon promised to end the Vietnam War. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. The Republican nominee, Vice President Richard M. Nixon was 47-years-old, just four years older than Kennedy. For Nixon, it was the best year of his political life. Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. Republicans in the Midwest pushed for Mayor John Lindsay of New York City. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". He spent six years shaking it before he could win the 1968 Republican presidential nomination. 2008 U.S. presidential campaign slogan of Barack Obama during the general election. An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? He painted his opponent, Democrat George McGovern, as a threat to American values. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. Not right. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. I'm For Nixon Slogan Campaign Pin - Richard Nixon Political Campaign Pin Button. The important thing is that we maintain plausible deniability. From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the Secretary of Agriculture and Attorney General of the Johnson cabinet, over farmers' debt and rising crime. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. Richard M. Nixon was a three-time Republican Party presidential nominee. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. . 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" Washington, D.C [1] Slogan. The results were very close, and not until early the following morning could news organizations call the election. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. If selecting a vice president is the first presidential decision that a nominee ever makes, McGovern, by choosing and then rejecting Eagleton, had in effect admitted he made the wrong decision. [53], In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. There he iscirca August 1971: Richard Nixon. "[30] He used those dictatorships in Latin America as an example, stating: "I am talking not about marching feet but helping hands. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. [91] However, anti-war protesters heckled him repeatedly on the campaign trail. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." Only 43 percent of voters supported Nixon, hardly a mandate. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. He refused to debate Humphrey; he also raised and spent much more money than his opponent. "[36] Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with American Independent Party candidate and former Governor George Wallace of Alabama. Robert Kennedy then entered the race, winning the California primary in June andon the same nightlosing his life to an assassin's bullet, adding to the grief of a nation still mourning the death of Martin Luther King two months earlier. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" Nixon. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. used by, "New Possibilities. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. Kennedy brother-in-law Sargent Shriver, an architect of John F. Kennedy's Peace Corps and Lyndon B. Johnson's War on Poverty, replaced Eagleton, but the damage was already done. He painted his opponent, Democrat George McGovern, as a threat to American values. [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. . One commentator examined that he was not "the drawn, tired figure who debated Jack Kennedy or the angry politician who conceded his California [gubernatorial] defeat with such ill grace. En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. [18] The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election . [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." [10] Nevertheless, polls suggested that he was the front-runner for the nomination. Times Internet Limited. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. Nixon, a relentless anti-Communist in the 1950s, a losing presidential candidate in 1960 and a man whom Lyndon B. Johnson had recently dismissed as a "chronic campaigner," had reemerged as a. Forward." Nixon pressed his advantages. The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. Did Richard Nixon have a campaign slogan? Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and San Francisco, a move critics described as an attempt to further gain favor within the African American community. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. "Blaine, Blaine, James G. Blaine! List What exactly was Watergate? Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. Although Mihaly's collection has. Remember his campaign slogan: "Nixon's the one!" In the 1968 election campaign, Nixon's opponents - or maybe it was Rolling Stone magazine . In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. Outside the convention hall, Chicago police clashed with demonstrators, igniting riots. 4 Copy quote. PapasGoodOleDays. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" "[71], Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. McGovern, on the other hand, stumbled early. [25], Nixon entered 1968 as the front-runner for the Republican nomination. He spent most of this period on the campaign trail in New Hampshire. Miller Center, University of Virginia, Copyright 2023. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. end the war in Vietnam. The Campaign and Election of 1976: . to make changes to the election system. Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Thanks in part to an ill-timed blast from President Lyndon Johnson, who called Nixon a "chronic campaigner," the presidential hopeful found himself the center of attention right before an election in which Republicans made tremendous gains. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. There were none. "I like Ike," is one of the most celebrated political slogans in US history. "Peace, Experience, Prosperity" Richard Nixon's slogan showing his expertise over Kennedy. Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. "[7] In September, the New York Post published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses.