who are the stakeholders of easyjet

As such any organization must strive to identify its stakeholders and their specific needs, Premium [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". A person group or organization that has interest or concern in an organization. Germany EasyJet Strategy in Change Management | Business Paper Example ACKNOWLEDGEMENT vi Johan Lundgren. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. EasyJet goes to shareholders for more cash after rebuffing takeover Management EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Airline Staffing and recruiting 10 Finally we apply these experiences to our job in the future. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Direct or indirect. Stakeholder analysis, Stakeholder Relationships Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). 3.6 Physical evidence 11 Ryanair [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Tesco are a one of the largest retailer stores in the world. [85], EasyJet serves 136 destinations (as of February 2019). Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. . Low-cost carrier Easyjet. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Lorem ipsum dolor sit amet, consectetur. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Airlines which fail to comply with strict, Premium Executive Summary 1 The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . EasyJet Company's Strategic Analysis and Marketing Essay Stakeholder It was a shaky start but one that would grow into a stable foundation. It has 29 bases across Europe, the largest being Gatwick. Customer, Airline Assignment 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. The organization can be of any kind meant to realize certain goals by the society. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Strategic management ABSTRACT i The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". She added that the A321neos would help to cut costs by 9 per cent. The airline's loyalty programme is called Flight Club. What we do. EasyJet hack: 'I've been left in complete limbo' - BBC News [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Table of Contents Stakeholder, Stakeholder Expectations However, you may visit "Cookie Settings" to provide a controlled consent. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. CSR, credibility, employees' rights and legitimacy during a crisis: a 3.1.3 Discounts 4 gold coast shark attack video; giant schnauzer service dog for sale This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. THREATS EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. What are three ways that railroads affected the economy? EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. 3.2 Product and services 6 Avianca, the characteristics of this category of product. Airline [53] It also announced its first annual loss during the 25 year history of the company. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Solved Question 1 Identify the key stakeholders of EasyJet - Chegg Southwest Airlines. 3.5.1 Check-in 9 A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. The Airline business segment operates its route network. for only $11.00 $9.35/page. We will write a custom essay specifically for you. [16] They later closed three of their bases. They influence the companys decisions as they are the main say of it. Airline The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. But its time that we took responsibility for the effect flying has on the environment. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million What are airline stakeholders? - Quora [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Nowadays aviation is a big, Premium Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. 4.1.1. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom).

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