An A24 project is far more likely to be female-driven than a film released by another company, and it is typically directed by a major filmmaker (Sally Potter, Sofia Coppola, Noah Baumbach) or a filmmaker on the cusp of becoming one (J.C. Chandor, James Ponsoldt). David Fenkel and I have had some great conversations about film - the whole A24 team have a great and deep love for cinema. So Im showing up to the airport with no luggage and a cardboard box with duct tape wrapped around it. Jenkins: They were like, Look. This is before Wolf of Wall Street came out, but Margot Robbie, I didnt know her, but she was working with somebody that knew my costumer or something, and got in touch with me and was like, Can you print me a photo of the tattoos in detail, so that I can get this costume perfectly? Because she was fucking Alien that year. Theres aesthetic and political values to the people behind the company. Three were winners. This elegant, yet sadistic horror film from Austria resembles Michael Hanekes Funny Games, yet the home invader was under the victims noses all along. Asif Kapadia (director, Amy): I suppose most filmmakers have had bad experiences in the past where you do all the hard work, and then these guys in slick suits come along and theyre like, We know what were doing now! When the film comes out in early 2016, it will arrive exclusively in theaters, and its trial by fire will be exclusively in theaters. On the most literal level, an A24 film is budgeted from anywhere between $1 million (Obvious Child) and $20 million (A Most Violent Year). By surgically inserting each release into the zeitgeist, it has paved a new road for provocative, modestly sized cinema, bridging the gap between microbudget indies and monolithic studio products in much the same way Italys Autostrada A24 connects Rome to Teramo. Apply Bed Bath and Beyond Coupon and save 25% Off your entire purchase, Target Circle: up to 50% Off with Target promo code, Save 25% on your purchase of Spring Styles with Asos Coupon, Michael Kors Promo Code: sign up for KORSVIP + Get 10% Off on First Order, 2023 Cond Nast. We were like, Im pretty sure this is gonna be Star Wars, but maybe Mad Max. Thats what I said to them right before. And, I mean, there was one moment in the movie when my character was booed and hissed so vociferously, I felt as though I was in a Roman arena and my life was at stake. Lets run there. We closed the deal on The Bling Ring on the way to Sundance. A24 will. This is Rudin. With how bad it tested. Sacco: And people on planet Earth, you know, they go see movies that they need to want to see or hear about. There are more glamorous things to be, in Hollywood, than an independent distribution company. Fenkel: More than 50 percent chance La La Land. It was me! Signup for Breaking News Alerts & Newsletters. John has been a trusted partner who helped conceive A24 and for that we will always be grateful, noted A24. A24 is responsible for such films as Lady Bird, Moonlight, Eighth Grade, Hereditary, The Witch, The Lobster, Ex Machina & more. And theyre aiming at them. The optimistic way to view this situation is that A24 is getting much better at buying good movies for its DirecTV deal, rather than filler like Barely Lethal. Robert Pattinson (actor, The Rover, Good Time): Its crazy that there is an article about a distribution company. I dont even look at him. It is based in New York City . Sofia Coppola (director, The Bling Ring): I really like those guys. Barry Jenkins (director, Moonlight): A24s the kind of company where they say, Yeah, they dont need to know what its about. Many of the countrys most vital filmmakers, unwilling to accept that their next movie would have to be either shot on an iPhone or connected to the Marvel Cinematic Universe, have begun to abandon ship. Not necessarily, like, to win Best Picture and ten Oscar nominations. Whoa! Because theyd made a curated, awesome, crafted film. People had thought that entire part of the industry had just died. A24 is cool and I know they say great things about Miramax, which makes me feel proud and old at the same time. And then its like on the biggest stage, I didnt thank anybody! All Rights Reserved. The tech titan is reportedly in the midst of dropping $1 billion on original content, but has yet to make a major film market move. Thats the chief message of an A24 campaign, really, from elegant design to sharp social media to clever co-branding choices: This is a company that gets it. Ask for forgiveness. I think it just showed that we cared about these movies so much. Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. Correction, Sept. 30, 2015:This article originally contained a photo of John Hodges, a film producer, rather than John Hodges, co-founder of A24. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. And then over the course of, like, four months, we bought a lot of movies. A24 Founding Partner John Hodges to Exit Daniel Katz and David Fenkel will continue to oversee the NYC-based indie Thom Geier | March 26, 2018 @ 10:08 AM A24 founding partner John Hodges. Key grip. Other similarly sized outfits tend to flood the flooded marketplace with a steady barrage of quality independent and foreign fare in a way that can feel indiscriminate: Send the DCPs to Film Forum and let God sort em out. The best scares always come from unexpected places. Over the past six years I have been fortunate to work with a diverse group of talented storytellers across film and TV and look forward to continuing those collaborations in my future endeavors.. Moonlight we hadnt seen yet. Katz: We have a better relationship with him now. IMDb, the world's most popular and authoritative source for movie, TV and celebrity content. Aizenberg: I was at the Q&As at the ArcLight [in Los Angeles], and I remember taking a picture of the screen, and then all of a sudden it was like every screen at the ArcLight: Spring Breakers, Spring Breakers, Spring Breakers. Judging by the fact that the trailer racked up more than 3 million views in its first week online, the crowds are ready with their pitchforks. Aizenberg: That first private plane didnt make it to Austin. Art and Experience : John Hodges is leaving A24, the Oscar-winning indie studio that he co-founded. Like, you believe in something, you fall in love with it, and then you work for three months on trying to make it work. Aizenberg: Nine to ten people walked out. Its like, oh, this person has no idea what Moonlight is, and it just won Best Picture. Theyre super-smart people. We sit in. The photo has been . In recent years, the recession and the concurrent rise of VOD streaming services have already torpedoed the midbudget movie. @ After a brief flurry of acquisitions gossip, and Monday's announcement that A24 co-founder John Hodges will exit the company, A24 and/or Apple "insiders" let it be known that Apple wasn't. We had to get a second one. But I think in experiences since then, doing mid-budget or relatively low-budget movies, if you try to do a toned-down version of thatIve just seen it not work, again and again and again. Sasha Lane (actress, American Honey): They were like, You guys are who you are and were not going to change that. No one had to be perfected for anything. Of the 174 million impressions that the movie made in the weeks leading up to its debut, 49 percent were organic, meaning that you were just as likely to learn about a new Harmony Korine film from your weird aunts personal page as you were from a promoted update in your news feed. Filmmakersoften the toughest audiences for their own films marketing campaignsrecognize the companys real excitement for their films. The company has laid the groundwork to evolve from just another upstart distribution label into a multiheaded ministudio capable of developing its own contentand so far theyve done it by releasing movies that tend to earn more cultural cachet than they do money. Aizenberg: I think we knew we had something at South By. We werent doing anything like that. In the fall of 2012, A24 arrived at the Toronto International Film Festival with a plan to acquire several movies. Daniel Katz and David Fenkel will continue to oversee the NYC-based indie. Prior to A24, all had worked extensively in film and production before leaving their current positions to co-found the company, originally A24 Films, which specialized in film distribution. Katz: Maybe even greater. But it was word of mouth. And then, in 08, the bubble burst, and the economic downturn probably had a little bit of impact. That broke the film out., For Room director Lenny Abrahamson, working with A24 on his films campaign has been a dramatic change. The monster at the center of The Babadook is a personal demon, not a literal one. The company, improbably, was based in New York, not Los Angeles. Leave it to Jim Jarmusch to make the coolest vampire movie ever. Annapurna Pictures/courtesy Everett Collection, Moonlights Mahershala Ali Picks His Own Oscar Winners. Over the past six years I have been fortunate to work with a diverse group of talented storytellers across film and TV and look forward to continuing those collaborations in my future endeavors.. According to Ponsoldt, who recently became the companys first repeat filmmaker: A24 films run the gamut of genre and style, but they all seem to be incredibly specific, personal visions.. The exceptionand basically the only part of A24 that has any public profile at allis the companys social media presence. The question with any company that lavishes attention and resources upon a modest amount of product is, of course, where does the money come from? With Hodges leaving, the company behind the Oscar-winning best pictureMoonlight made it clear that no additional changes in management will be made. That Oscar win came within five years of A24s launch, but so did Open Roads win for Spotlight, and now that company is part of the larger entity Global Road. Where its like: Im in. I dont think it was related to her professional career. Fenkel: I just cannot stop. And I remember hearing she was really upset. Beyer: I remember when we had Room, like, six months after Ex Machina or something, Fenkel was like, Whats the Tinder for Room? And I was like, No, no! His net worth has been growing significantly in 2021-2022. Nathan (Oscar Isaac) and Kyoko (Sonoya Mizuno). We were planting seeds to grow. Mr Katz had worked in film financing at Guggenheim Partners, and . Asif Kapadia (director, Amy): I had never heard of A24. IFC earned a raft of Oscar nominations when it decided to put its muscle behind Boyhood and transform it into a phenomenon, but dumping all of its eggs into one beautifully textured basket helped to underline the paucity of love that most indies receive from their distributors, who ferry them from festivals to home video with all the solemn purpose of Charon taking passengers across the river Styx. Surely theyve learned by now that theres a ceiling for arthouse films these days. The division of labor is clear, but there arent any titles for the companys employees, who all work elbow to elbow in a single room. At a time when young people are increasingly going to the movies only for blockbuster spectacle, A24 has established itself as the film industrys most forward-thinking company by releasing the kind of midsized, stylish, quality films that seemed on the verge of going extinct, transforming them into a collective theatrical experience, and aiming them squarely at a demographic that would rather watch movies on their phones. It made me crack up. Katz: There was still, I think, the element ofthey thought we got lucky. Subsequent DirectTV titles havent fared much better (in fact, most have fared much worse), and it soon became clear that these early acquisitions were the unloved stepchildren of the A24 family. Anything in between is dead in the water. And we just hounded him. But the back end was so crazy. It is currently unknown if this slate of films will have a theatrical release or be exclusive to Apple's Apple TV+ streaming service. A24 was set up ten years ago by David Fenkel, John Hodges and Daniel Katz, all veterans of New York's independent film business. Denis Villeneuve (director, Enemy): I never saw them as businessmen. All the actors had taken the risk. See what happens.. I was thrilledwhen the news broke that A24 had acquired the domestic rights, and then gutted to learn that it was part of the DirecTV pact. Ainzenberg: I remember I went and had to meet with Selena Gomezs team to prove that we were real people and we were gonna be legitimate in releasing the film. A24 has an estimated net worth of about $1.89 million. It Follows takes the horror trope of getting punished for having sex to a new level. John Hodges is a producer and the founder of A24 alongside David Katz and David Fenkel. But we got A Glimpse Inside the Mind. And I think A24 and companies like that areyou know, people want to go to the cinema. Usually you talk to somebody and they tell you all the reasons they shouldnt make something, and why its so difficult. Hodges had been an integral part of the studio since its inception in 2012, along with co-founders David Fenkel and Daniel Katz. And they did. Information. We tried to put together a slate in, like, four months, as opposed to just really growing it, building it in the right way. John Hodges will be leaving A24 to pursue other opportunities, the indie distributor announced Monday. I still think that its morally questionable, but now I realize that the publicity people do stuff, and that stuff is real.. John Hodges. A vital piece of work far too delicately perverse to have sustained a theatrical run, it was the ideal choice to launch the program. Probably the best place to screen-test the movie. It would be fascinating for just the unnerving dread of an awkward gathering of friends, but Kusama then provides the film a killer twist. TV production powerhouse Jax Media is expanding into film and tapped John Hodges, one of the founding partners of A24, as its new head of film. We spoke with the companys friends, collaborators, and employees to make sense of how A24 became the most interesting, creative, and reliable film company of the 21st century. John has been a trusted partner who helped conceive A24 and for that we will always be grateful, noted A24 in a statement. In 2016, A24 expanded into original production with Moonlight. It also put out some of its weirder and most singular movies to date: Trey Edward Shultss micro-budget family drama Krisha; Swiss Army Man, in which Daniel Radcliffe plays a corpse; and Yorgos Lanthimoss romantic tragedy, The Lobster. In February, Robert Eggerss The Witch, which A24 bought at Sundance for one million dollars, made $40 million and became the companys highest grossing film to date (Moonlight has since surpassed it). [8] In October 2012, Nicolette Aizenberg joined as head of publicity from 42West where she was senior publicity executive. Please! Starting off moderately in 2013 with A Glimpse Inside the Mind of Charles Swan III, the company's growth started with the release of Spring Breakers later that year.
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